Synaptic Medical Publishing
Synaptic Web Publishing – defining the need for high quality content
Synaptic combine the traditional medical publishing approach with latest patient-facing digital formats to create trustworthy, attractive and easily accessible communications.
The publishing process commences with the production of high quality content. However, content is only ‘good’ when it provides an explicit ‘need pay-off’ i.e. an understanding and fulfilment of the needs of the reader. The doctors always know the answer to this question and the art of the Synaptic editorial approach is to discuss and define the editorial copy brief - accordingly. This is then combined with the traditional editorial process and then integrated into SEO web architecture, divided into attractive reader-defined nuggets, and following approval made accessible for reader interaction via relevant multi—channels i.e. via channels that different patients use.